The Basics
Explore concepts, gain literacy, and build a foundational knowledge of what it takes to be a conscious, intentional consumer
Why Do We Need to Change?
Discover the environmental impact of some common wardrobe pieces by hovering over their image
2,900 Gallons of Water Consumed for a Single Pair
Jeans
How Thirsty are They?
Wool is the Most Reused and Recyclable Fiber on the Planet of all the Major Apparel Fibers
Wool Hat
How Old is Your Hat?
Washing One Synthetic Garment Releases 2,000 Plastic Microfibers
Acrylic Sweater
Bought a Beachy Sweater?
27 Million Tons of Cotton are Produced a year,
That's Enough for 100 Shirts Per Western Consumer
Cotton T-Shirt
How Many Shirts do You Need?
30% of Rayon and Viscose Used in Fashion is Made from Pulp Sourced from Endangered and Ancient Forests
Viscose Dress
Which Trees Made Your Dress?
What is Slow Fashion anyway?
Slow fashion is a movement that advocates for
more ethical and sustainable practices in the apparel
industry. Inspired by ‘slow food’ practices
in the restaurant industry, ‘slow fashion’ is also a
direct repudiation of the global labour abuses and
disposable consumption habits.
What is the difference between Slow,
Sustainable, and Ethical fashion?
Holistic
Considers the whole product lifecycle
A long-term view (as opposed to fast fashions short-term view)
Designers, buyers, retailers and consumers are more aware and intentional about the impact of products
Big Concepts and Brief Explanations
ETHICAL
Ethical fashion applies to working conditions
Fair wages and treatment
No child labor
SUSTAINABLE
Focused on environmental impact
Opting for fibers and materials that are organic, recycled, or repurposed
Limiting harmful chemicals and dyes
Emphasis on reducing energy water usage and waste
Choosing ecologically low-impact options