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The Basics

Explore concepts, gain literacy, and build a foundational knowledge of what it takes to be a conscious, intentional consumer  

Why Do We Need to Change?

Discover the environmental impact of some common wardrobe pieces by hovering over their image

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  2,900 Gallons of Water Consumed for a Single Pair

Jeans

How Thirsty are They?

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Wool is the Most Reused and Recyclable Fiber on the Planet of all the Major Apparel Fibers

Wool Hat

How Old is Your Hat?

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Washing One Synthetic Garment Releases 2,000 Plastic Microfibers  

Acrylic Sweater

Bought a Beachy Sweater?

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27 Million Tons of Cotton are Produced a year,

That's Enough for 100 Shirts Per Western Consumer

Cotton T-Shirt

How Many Shirts do You Need?

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30% of Rayon and Viscose Used in Fashion is Made from Pulp Sourced from Endangered and Ancient Forests

Viscose Dress

Which Trees Made Your Dress?

What is Slow Fashion anyway?

Slow fashion is a movement that advocates for

more ethical and sustainable practices in the apparel

industry. Inspired by ‘slow food’ practices

in the restaurant industry, ‘slow fashion’ is also a

direct repudiation of the global labour abuses and

disposable consumption habits.

What is the difference between Slow,

Sustainable, and Ethical fashion?

Holistic 

Considers the whole product lifecycle

A long-term view (as opposed to fast fashions short-term view)

Designers, buyers, retailers and consumers are more aware and intentional about the impact of products

Big Concepts and Brief Explanations

ETHICAL

Ethical fashion applies to working conditions

Fair wages and treatment

No child labor

SUSTAINABLE

Focused on environmental impact

 

Opting for fibers and materials that are organic, recycled, or repurposed

 

Limiting harmful chemicals and dyes

 

Emphasis on reducing energy water usage and waste

 

Choosing ecologically low-impact options 

Learn About Forest Protection

Canopy works to organize responsible forestation and alternative fiber options.

Find out more about textile impact

Compare the environmental impact of the most commonly used fibers in the garment industry.

What does it take to shift the Market?

This company works to shift the market away from unsustainable products and companies and towards environmentally and socially beneficial solutions.

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